Phi by Numbers

The Golden Ratio: It Looks Good on You

We think this is the most beautiful shirt weve ever made, but you might say thats irrational. *rimshot*

Hey -- youre still reading! Score. So, lets talk about Phi. Phis a number with a lot of baggage. Lots of folks make claims about it that it doesnt know about that then make it look bad. So lets go with the facts. Phi is an infinite non-repeating decimal. If we had to hum a few bars, itd start off 1.61803. Phi is that number which is equal to its reciprocal plus one. Its related to the Fibonacci sequence. If you take a Fibonacci number, add it to the previous Fibonacci number, and divide the sum by that original Fibonacci number, you approximate Phi. It is the basis of the golden ratio. Remember analogies? Good. Two items are in golden ratio when the whole is to the larger part as the larger part is to the smaller part. The golden ratio is supposedly aesthetically pleasing, but at this point were veering away from the facts....

Lowercase Phi is just more visually pleasing than uppercase Phi, and it has that all important quality -- you can draw it without having to lift your pencil. Aesthetes and slackers unite!

Cardinal red, 100% cotton t-shirt with the Phi symbol in white ink on it. The first 2298 digits of Phi were used to construct the Phi symbol itself.